our past
alliance was formed in 1995 as a consultancy advising on vehicle procurement.
Following their first success, a contract on behalf of a major bank, alliance's directors set up and managed a light commercial vehicle programme on behalf of an international daily rental company. This involved negotiations with manufacturers, dealers and finance houses then marketing procured vehicles to the daily rental franchisees.
From these two substantial contracts, alliance gained a number of referrals and the rest is history.
In just one decade alliance grew from a dedicated fleet consultancy into the alliance group, one of the UK's major service providers and suppliers to the fleet sector. alliance continue to work hard to stay at the forefront of developments in the automotive market and remain flexible enough to take on board developments in the industry.
Today, alliance group works diligently to offer a competitive and flexible product to corporate clients in the daily rental and mainstream commercial sector.